Whenever I talk about digital nomadism or freelancing, specially about having clients located hundreds of miles away and working for them while I travel, they picture me at a sad hotel room hunting for wifi and eating nachos… Ten years ago I would have thought…
Marketing
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This week I am getting ready for a couple of events. And, while doing that, I just realized that i might not have enough cards. I am not really into paper, but I’ve been to a couple of things lately where they weren’t much into…
Buyer personas are fictional representations of your ideal customer. We use them at different marketing stages to shift our focus from statistics to empathy. They are avatars who help you identify what motivates your potential customers, readers, followers… where they spend time and what they need. This way,…
Today SEO or free positioning on search engines is a profession on itself, ever changing and very complex. However, there are a couple of things that everyone can do to make their sites “loved” by Google (and all the other search engines)